Once you have selected your campaign, the next important step is to choose your target audience for targeting. Make sure to select a conversion event, ad set level, target locations etc.Īudience targeting for mobile app install campaigns This is highly helpful when you need to focus on audience reengagement as well. You can go to “conversions” in the marketing objective. Suppose your campaign goal is to reach out to a warmer audience who have already installed your app. If your primary goal is to increase the number of installs, you need to click and select “App installs” while choosing the campaign objectives.Ĭhoosing this will help to optimise your ad to target people who are most likely to install your app. Once you have successfully set up a developer account, you can begin the campaign.īroadly there are two main campaign objectives: App Install campaigns and conversion campaigns. Define your Facebook mobile app install objectives If you are launching your campaign for the first time, you can click on the instructional link from Facebook.
Register your mobile app with Facebookīefore you set up your mobile app campaign, you need to register as a developer on Facebook. Being the most targeted form of advertising, you will have the flexibility to advertise based on location, behaviour, interests etc. A significant benefit of advertising through Facebook is the ability to reach your desired audience.
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